Commerical

Commercial Trends in Social Media research

I will discuss the following issues:
 * How is media/Social Media currently playing an important role in the commercial World? How will that continue to develop in the future as technology continues to grow?
 * What challenges must the world face as Media / Social Media usage continues to change/develop?
 * What benefits will the world face as Media/Social Media usages continues to change/develop?
 * How will Social Media impact the future?

Links for Commercial Use of Social Networking Systems

Commercial References:

**References**

Andrejevic, M.. (2011). Surveillance and alienation in the online economy. //Surveillance & Society//, 8 (3), 278-287. Retrieved April 20, 2011, from Criminal Justice Periodicals. (Document ID: 2289314951). //This article examines the negative aspects of Social Networking Systems. Companies use commercial surveillance to check on user information and mine user data to exploit and manipulate the consumers in a variety of ways. This article predicts that in the future SNS companies may benefit economically from the content that the consumers create. The article also discusses the alienation that increased SNS access may create. As users become more involved in the cyber world, they become less involved in the current physical world. In all, this article is an interesting examination of the darker side of SNS. ////﻿////﻿//

Annibell, B.. (2010). The Future State of Collaboration. Public Manager, 39 (4), 11-13. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 2287440261). //This article examines the future of how individuals will use SNS for collaboration. It discusses the innovation that is quickly moving forward and how companies need to harness the open concept so that individuals and companies can benefit from the interactive methods of where users and businesses work hand in hand. Younger users will continue to interact with the latest technology as they demonstrate brand loyalty and collaboration with other users. However, companies will need to be more transparent as they move into the future so that customers are able to trust their interactions.//

Anonymous,. The Revolution Will Be Shared: Social Media and Innovation. (2011). R esearch Technology Management, 54 (1), 64-66. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 2252176021). //This article discusses the power of crowdsourcing: using the wisdom of the masses to help create and develop ideas with in a company. Harnessing multiple sources of information as consultants will allow a company to grow in a positive direction if the employees and consumers are interacting wtih SNS.//

Daniasa, C., Tomita, V., Stuparu, D., & Stanciu, M.. (2010). The mechanisms of the influence of viral marketing in social media. //Economics, Management and Financial Markets//, 5(3), 278-282. Retrieved April 11, 2011, from ABI/INFORM Global. (Document ID: 2201893081). //This article examines viral marketing and how collaborative SNS programs can spread product awareness in a very short amount of time. Mass media methods of sharing information were not nearly as expedient as SNS. The future of marketing lies in the collaborative SNS where users and companies can work together to understand each other better.//

Hoffman, D., & Fodor, M.. (2010). Can You Measure the ROI of Your Social Media Marketing? //MIT Sloan Management Review//, 52 (1), 41-49. Retrieved April 12, 2011, from ABI/INFORM Global. (Document ID: 2160222301). //This article examines the Return of Investment that companies can make if they clearly track the investment money put into SNS. This article demonstrates why a company should invest in SNS and how it can find areas for return of the money invested. It provides specific examples of current companies and which SNS programs they used to increase their interaction. The digital tracking of brand awareness, word of mouth advertising, and brand engagement demonstrates how collaborative the current society has become.//

IBM; IBM Introduces Cloud-Based Social Media Analytics Capabilities for marketers. (2011, April). //Investment Weekly News//,410. Retrieved April 19, 2011, from Banking Information Source. (Document ID: 2305904581). //As of April, 2011, IBM launched a new program aimed at helping clients be able to digitally track and monitor interactions on social media services. This allows a company to identify customer demographics and more easily target that customer with specific information. The article seemed to demonstrate that the new program will be highly recommended by users.//

Rose, C.. (2011). The security implications of ubiquitous social media. //International Journal of Management and Information Systems//, 15 (1), 35-40. Retrieved April 12, 2011, from ABI/INFORM Global. (Document ID: 2286115801). // With increased access to internet and social media services, hackers, thieves, and other unsavory characters re able to access a person's private information stored online. This article warns that users should change privacy settings and organize materials in such a way that others would not be able to access. This article comments on the lack of security among younger students who are happy to use location services to "check in" to various location, providing an opportunity for thieves to know they are gone. IT also provides some very strong tips about how to avoid scams or other problems online. //